Comparative analysis
The answer to "why that much"
Your property set against similar options in a single asset. The client sees what makes up the price, next to the alternatives.
This isn't market analytics: the comparison is built on the data you enter, and responsibility for it stays with you.
Next to alternatives
The property in the context of a choice, not in a vacuum.
Your data
The comparison is built on what you entered.
A finished asset
Sent as a link along with everything else.